Commercial Advertisement is a communication that uses an officially endorsed, clearly verbalized message to advertise or sell a commercial product, service or concept. Advertisers of commercial advertisements are usually companies wishing to market their goods or services to the general public. A commercial advertisement may be designed for the sole purpose of promoting a new movie, song, television show or political party. These types of commercial messages are called commercial short runs and are often accompanied by music.
For example, a major movie studio has commissioned a television ad that shows a character in full uniform climbing a giant mountain. The character is supposed to be a mountain climber who is overcome with emotion when he reaches the top of the mountain. But upon reaching the top, the climber sees that his climb up the mountain had been made easier by the large number of people who had come to watch him. He then says to the people watching him, “Gotta go up that hill baby. A few more steps and I won’t make it to the top!”
A famous commercial of the last century, featuring a fictional character (in this case the car brand) also demonstrates this principle. The commercial shows the product being advertised being used by an average American citizen who gets out of the car, gets out of his comfortable seat in the car and drives to work. The advertisement then quickly shows the man’s boss, irritated at his poor driving skills, inspecting the vehicle in question. And then the camera cuts to a man driving the same car, in this case a Porsche, being forced to crash into a wall in order to gain entrance to work.
Both these examples clearly illustrate the principle behind commercial advertisement, that the audience should see something they will find appealing and be moved enough to want to buy the product involved. So how do you ensure that your commercial advertisement is as effective as it can be? One of the first things any commercial advertisement agency will do is to thoroughly look over the entire project. This includes looking at the actual proposal and ensuring that the information you have supplied is complete and accurate. It also means checking the translations of any documents you may have sent to foreign countries.
When planning the commercial, the client will also want to know what the general public’s reaction will be to the product. For example, does the public react well when cars or other products are shown off using graphic imagery? Is the general public able to identify the product in question? Another important factor that has to be taken into account is the target audience. An example of this would be a car commercial. In order to make the commercial as effective as possible, it needs to appeal to as many people as possible. These auctions, via sites such as New Zealand marketplace are also available online.
Finally, the commercial itself needs to be thought out carefully. A well-written commercial advertisement should not only be entertaining, it needs to be effective. Only by ensuring all of these points are met can a commercial really be considered successful. When carried out correctly, a commercial will go a long way towards advertising a product in a very effective manner.